The color red is the longest wavelength in the visible light spectrum, and this is why it commands attention: its physical properties make it seem closer and bigger than other colors. Since our founding, since our first Famous Red Axe, the color red has been the longest—and most famous—wavelength in our spectrum.

Our Famous Red Belt is manufactured in the USA and its leather comes to us by way of Wickett & Craig, one of the two remaining vegetable tanners in the USA. This bridle leather will tell a story and will age with grace. Using natural tannins from tree bark and fruits, it eschews chemicals, and will one day biodegrade without harm. We use this leather not merely in our belts but in our axe blade guards and cap straps—a testament to its versatility. Our leather improves with each use, preserving its original grain and texture and developing a rich patina through wear. 

Our Famous Red Belt is fabricated in the USA, emblazoned on the inside with our "Be Optimistic" slogan, and fitted with a solid brass single-prong roller buckle secured by brass Chicago screws that allow for easy buckle replacement. This belt is a commitment to simplicity, durability, and craftsmanship.